Privacy Policy (Version 18.01.2019)

The following information provides you with details about how we process your personal data and your rights under data protection law.

1. Responsibility for data processing and company data protection officer

In line with Article 4, Paragraph 7 of the EU General Data Protection Regulation (GDPR) responsibility lies with:

Konica Minolta Business Solutions Kazakhstan Limited Liability Partnership
Abylai Khan avenue, 53 “Abylai Khan Building”
Almaty 050004
The Republic of Kazakhstan

If you have any questions about data protection, you are welcome to contact our company data protection officer at any time:


Abylai Khan avenue, 53
“Abylai Khan Building”
Almaty 050004

2. Collection of personal data when you
visit our website

If you only our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we shall only collect the personal data that your personal browser sends to our server. These data are necessary from a technical point of view to let you view our website. They are also required in order to ensure the stability and security of our website. (Legal basis is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR).

  • IP address
  • Date and time of request
  • Country of origin of request
  • Content requested (specific web page)
  • Access status/http status code
  • Website from which the request is launched
  • Browser
  • Operating system and interface
  • Browser software language and version
  • Data volume sent in each case
  • Time zone difference to Greenwich Mean Time (GMT)
Some of the services offered on our website can only be performed if we are able to contact you. This means that availing yourself of these services is dependent on you providing us with specific personal (contact) data. We only collect, use and process these data insofar as this is necessary for the performance of the respective services. If you contact us via email or a contact form, the data you enter (your email address and other data you impart to us of your own free will, such as your name/telephone number) are stored by us so we can process your request and answer any questions
you may have. We delete the data we have stored about you when it is no longer required. We restrict processing in the case of statutory retention obligations. We process your data in line with Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.

3. Purpose of processing, legal basis and
retention period

If we request consent to process your personal data, we do so in line with Article 6, Paragraph 1, Sentence 1, Letter a of the GDPR. If processing your personal data is required to fulfil a contact or pre-contractual measures prompted by your request, our processing is legally based on Article 6, Paragraph 1, Sentence 1, Letter b of the GDPR. In cases in which processing of personal data is required to fulfil our legal obligations, processing is in line with Article 6, Paragraph 1, Sentence 1, Letter c of the GDPR. If processing of personal data is necessary to protect a legitimate interest of our company or a third party, and if at the same time the interests, basic rights and freedoms of the data subjects, which require the protection of personal data, do not take precedence over our legitimate interest, Article 6, Paragraph 1, Letter f of the GDPR shall serve as legal basis for said processing.

Unless otherwise specified, we delete personal data in accordance with Article 17 and 18 of the GDPR or restrict their processing. We only process and store your personal data for as long as they are required to fulfil our contractual and legal obligations. Data no longer required for the intended purpose are deleted regularly unless temporary further processing is necessary, which may arise on account of other legally permissible purposes. In compliance with documentation and legal retention obligations in Germany, the necessary documents are stored for six years in line with Article 257, Paragraph 1 of the German Commercial Code (HGB) and ten
years in line with Article 147, Paragraph 1 of the German Fiscal Code (AO).

In order to avoid payment defaults, we may conduct credit checks in individual cases prior to contract closure and as part of relevant contract amendments, if we are to render services that are only billed at a later date. We protect ourselves from payment defaults by said conducting of credit checks. Based on scoring (profiling) we assess the extent to which customers will fulfil their contractual payment obligations; the score ratings help us with our decision-making. Scoring is based on a recognised mathematical-statistical method. We store the results of credit data for 365 days.

We use cookies on our website. Cookies are small text files stored on your hard disk that are created when you use your browser to visit a website and are used by it to send specific information. Most of the cookies we use are deleted at the end of the browser session (so-called session cookies). Other cookies remain on your end device and let us recognise your browser again on your next visit (persistent cookies). Click this link for information on the cookies we use and their respective lifetimes. You can set your cookie preferences in the browser you use, and can refuse the use of cookies or restrict your refusal to the cookies of other parties, so-called third-party cookies. However your cookie preferences may result in you not being able to use all the functions offered on our Internet website.

4. Recipients of your data

In general, we neither sell nor loan user data. We only transfer data to third parties beyond the scope of this privacy statement if it is necessary for the fulfilment of the relevant service you have requested. We work with cooperation partners to render our services. The latter perform services for you on their own responsibility/in relation to your contract with us. You can order these services and consent to the inclusion of the cooperation partner, or inclusion is based on legal permission. In the areas of Marketing, Sales, IT, Logistics and HR we also work with processors in line with Article 28 of the GDPR. These processors are carefully selected by us. We continue to bear responsibility for the protection of your data in the case of processing by a processor. In other cases we send data to government agencies at their request. However, this only takes place if a legal obligation, such as a court order, exists.

5. Where is my data processed?

We always process your data in Germany and European countries (EU/EEA). Insofar as your data are exceptionally processed in very limited special cases in countries outside the European Union (thus in so-called third countries), this will only take place provided you have given your express consent, it is legally envisaged, or it is necessary for us to perform our service for you. Insofar as we process data in third countries in these exceptional cases, this is performed subject to specific measures (i.e. on the basis of the existence of an adequacy decision by the EU Commission or
appropriate guarantees, Article 44 et seq. of the GDPR).

6. Targeting and Advertising

6.1. Webanalytics:

   a) Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called cookies or text files stored on your computer which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the case of IP anonymisation being activated on this website, Google will first truncate your IP address within the member states of the European Union and in other countries party to the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and truncated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website to compile reports about website activities and to perform other services related to website and Internet usage services for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be consolidated with other data from Google. You can prevent the storage of cookies by setting your preferences in your browser software; however please note that in this case you may not be able to make full use of all the functions of this website. You can also prevent transmission of the data generated by the cookie related to your use of the website (including your IP address) to Google and its processing of this data by downloading and installing the browser plugin available under the following link (

This website uses Google Analytics with the “AnonymizeIP()” function. IP addresses are truncated for further processing, thus precluding any linking to a particular individual. If a personal reference is included in the data collected about you, it will therefore be excluded directly and the personal data thus deleted immediately.

We use Google Analytics to analyse the use of our website and improve it on a regular basis. The statistics it yields lets us improve our product and make it more attractive to you as a user. In the exceptional cases in which personal data are transmitted to the USA, Google has submitted itself to the EU-US Privacy Shield (see

Third-party provider information: Google Dublin, Google Ireland ltd., Gordon House, Barrow Street, Dublin 4, Ireland

For more information on terms and conditions of use and privacy go to and

The legal basis for the use of Google Analytics is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.

   b) Use of Google Adwords and remarketing

We use Google Adwords services to draw attention to our attractive products on external websites with the help of advertising aids (so-called Google Adwords). These advertising media are delivered via so-called ad servers. Ad server cookies are used in the process to enable the evaluation of performance parameters (e.g. ad impressions, clicks or conversions). This lets us establish the extent to which individual advertising measures are successful. If you access our website via a Google ad, Google Adwords stores a cookie on your end device. This cookie stores the analysis values (unique cookie ID, number of ad impressions per placement (frequency), last impression, opt-out information (label that the user doesn’t wish to receive advertising any longer). Cookies set by Google Adwords usually expire after 30 days. They are not intended to identify you personally, but let Google Adwords recognise your Internet browser again. If you visit specific pages on the website of an Adwords customer, Google and the customer will identify that you have been forwarded to it by clicking an ad to the customer's website. As an Adwords customer, Google provides us with a statistical evaluation. Based on this evaluation we can measure the effectiveness of our advertising activities. We do not receive any further data, and in particular, we cannot identify you on the basis of the information. The legal basis for processing your data is Article 6, Paragraph 1, Sentence 1, Letter a and f of the GDPR.

The website also uses remarketing. Remarketing enables specific interest-based advertising across the Google Display Network based on previously accessed websites. Cookies are used to collect remarketing data. We and third-party providers, including Google use first-party cookies (e.g. Google Analytics cookies) in combination with third-party cookies (e.g. double click cookies) in order to orient, optimise and insert ads based on previous visits by a user to our website. Via the stored cookies, Google collects and evaluates your user behaviour when you access different websites. Konica Minolta advertising may therefore be displayed by Google or third-party providers, also on other websites. By its own admission, Google does not consolidate the data collected here with any personal data about you that may be stored by Google. In particular, Google draws attention to its use of pseudonymisation. If you do not wish to have advertising tailored to your interests displayed, you can deactivate cookies in your browser or notify Google of this for the future via the following link

For more information about privacy at Google go to: and

The legal basis for processing your data is Article 6, Paragraph 1, Sentence 1, Letter a and f of the GDPR.

      c) Facebook Pixel

We use the services of the social network Facebook Inc. (Facebook) and place a Facebook pixel on our Facebook page. This is a marketing service provided by Facebook Inc. (1601 South California Avenue, Palo Alto, CA 94304, USA). It involves saving a cookie on your computer. This enables us to show certain visitors to our website, who also use Facebook, personalised and interest-based advertising on Facebook. The Facebook pixel also makes it possible to trace users' behaviour after they click on a Facebook advertisement. Using the Facebook pixel, we can track how our marketing measures on Facebook are used and, where applicable, optimise these.

The information collected via the pixel can also be aggregated by Facebook Ireland Limited and the aggregated information can be used by Facebook Ireland Limited for its own advertising purposes or for the advertising purposes of third parties. In this way, Facebook Ireland Limited can infer specific interests, e.g. from your surfing behaviour on this website, and then use this information to advertise third-party products and services. Facebook Ireland Limited can also link the information collected via the pixel with other information that has been collected by Facebook Ireland Limited about you via other websites and/or in connection with the use of the Facebook social network so that a profile about you can be saved at Facebook Ireland Limited. This profile may be used for advertising purposes. You can find more information on data protection at Facebook Ireland Limited here:

You can object to Facebook's analysis of your user behaviour and to it showing you recommendations based on your interests ("opt out"). To do this, follow the link:

Deactivate Facebook-Pixel-funktions

The legal basis for using the Facebook pixel is Art. 6(1f) GDPR; the legitimate interest is the requirements-based design and statistical analysis of the website.

d) LinkedIn conversion tracking
This website uses the analysis and conversion tracking technology of the LinkedIn platform (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA). To do this, a cookie is saved in your browser which enables LinkedIn to recognise you if you visit a website. LinkedIn uses this data to create anonymous reports for us on advert activities as well as information about how you interact with our website. This technology from LinkedIn allows you to be shown more relevant adverts based on your interests. Furthermore, LinkedIn sends us aggregated, anonymous reports
on advert activities as well as information about how you interact with our website.

You can object to LinkedIn's analysis of your user behaviour and to it showing you recommendations based on your interests ("opt out"). To do this, follow the link:

The legal basis for using LinkedIn conversion tracking is Art. 6(1f) GDPR; the
legitimate interest is the requirements-based design and statistical analysis of the website.

The legal basis for using the Facebook pixel is Art. 6(1f) GDPR; the legitimate interest is the requirements-based design and statistical analysis of the website.

6.2. Newsletter

Konica Minolta offers customers and interested users a newsletter. You only need to enter your email address to subscribe to the newsletter. Completion of the marked fields is voluntary, and the data is used to address you personally. Registering for the newsletter is by means of a so-called double opt-in. Once you register, we send you an email to the email address you specified asking you to confirm that you want to receive the information. If you do not confirm your registration by clicking the link in the email, the link we sent you will be deactivated and your data deleted. If you consent to its receipt, you will be given access to the following information:

  • News and information about the Konica Minolta product portfolio
  • Exclusive invitations to events, trade fairs and webinars
  • Sending of testimonials and success stories
  • Market trends in the form of studies, market research and white papers
  • Possibility of taking part in customer satisfaction surveys

As part of the registration process we store the IP addresses you use and the dates on which you registered and confirmed registration. If you give us your consent, we will evaluate your user behaviour in relation to our websites and also the newsletter we send you and link it to your email address/user profile in our database. We also store information about the browser you use, your setting preferences in the operating system you use and information about your Internet connection which you used to access our website. The newsletter we send you provides us with your confirmation of receipt and reading, and information about the links you clicked onto in our newsletter. We also store which areas you visited on our website and in our apps. By creating a personal user profile we aim to focus our advertising on your interests and optimise the products on our website for you.

You can unsubscribe to the newsletter at any time. You can also send an email to unsubscription(at) or use the contact data in the site notice.

We process your data in line with Article 6, Paragraph 1, Sentence 1, Letter a of the GDPR.


Use of Marketo

We use Marketo both in the course of newsletter registration and to send you information. Marketo helps us to collect data about how you use our website and communication activities to optimise our services/products accordingly and conduct email marketing and sales activities. Processing is partially automated with the aim of assessing specific personal aspects (profiling). Marketo captures your IP address and uses cookies (text files stored on your computer – see above) to track and analyse website use in order to tailor information to suit the interests of the user. Information generated by the cookies is transmitted to a Marketo server (sited in the EU/EEA) and stored there. On our behalf, Marketo uses this information to evaluate website use by registered persons and to compile reports about website activities. You can prevent cookies being stored via the setting preferences in your browser software. However, your cookie preferences may result in you not being able to use all the online functions offered on our website. In exceptional unforeseen cases in which personal data are transmitted to the USA, Marketo has submitted itself to the EU-US Privacy Shield (see We have also concluded an agreement with Marekto about the GDPR.

Third-party provider information: Marketo Inc., 901 Mariners Island Blvd. Suite 500, San Mateo, CA 94404, USA; you can find the Marketo data privacy statement under the following URL:

The legal basis for the use of Marketo is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.


7. Online presence in social media

Within social networks, as the site operator, we use the services of online platforms to inform the users active on these platforms about information offers and services provided by Konica Minolta in order to communicate directly via the platforms if users are interested in this. The social media channels thus add to our own online presence and offer interested parties who like this type of information an alternative communication channel.

We currently have our own online profiles in the following networks: When the relevant Konica Minolta social media profile is called up in your network, the terms and conditions of business and the data processing policies of the relevant operator apply.

We do not have any influence on the collection of data and the further use thereof by social networks. We only know that your data will be used for market research and advertising purposes and that usage profiles will be created from your user behaviour and the interests resulting from this. In addition, further advertising based on presumed interests can be turned on. This is normally achieved by saving cookies on your computer. 

We would therefore like to explicitly make you aware that users' data (e.g. personal information, IP address) will be saved by the network operators in accordance with their policies on data usage and used for business purposes. We would also like to point out that your data may be processed outside the European Union as part of these activities. US providers, who are certified under the Privacy Shield, undertake to comply with EU data protection standards.

We only process the data of users of Konica Minolta's social media platforms to the extent that these users contact and communicate with us via comments or direct messages. You can assert data subject rights against us (see also Item II of your rights) and against the provider of the social network.

The processing of users' personal data is based on our legitimate interest, which is to effectively inform and communicate with users in accordance with Art. 6(1f) GDPR. If you are asked for your consent to data processing by the relevant providers (i.e. to give your consent, e.g. by ticking a checkbox or confirming via a button), the legal basis is processing in accordance with Art. 6(1a) GDPR.


YouTube videos are included on our websites. They are stored on, but can be played back directly on our website. On including videos on our website we activated advanced data protection mode. This means that if you do not play back videos, no data about you is transmitted to YouTube. However, if you play back videos, the data are sent to YouTube. Initially, YouTube receives the information that you have accessed the corresponding page on our website. Other data can also be transmitted to YouTube, of which we have no knowledge. In this case also, we have no influence on data transmission. If you log into YouTube the transmitted data are directly linked to your account. If you do not wish this to happen, you have to log out of YouTube before you play back videos on our websites. YouTube stores your data as a user profile and uses them for advertising and market research purposes and/or to tailor its website to user needs. Evaluation of this nature may in particular be used for targeted advertising (even in the case of users who have not logged in). YouTube offers you a right of objection to the creation to user profiles, which you must lodge directly with YouTube.

The YouTube privacy statement provides more information on the purpose and scope of data acquisition and processing, and also additional information on your rights and settings options to protect your privacy: Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield

The legal basis for the inclusion of YouTube videos is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.


8. Opt-out options in social networks

If you are a member of a social network and you do not wish the platform to collect data relating to you via our website on the social network and to link it to your saved data on the relevant network, you must log out of the relevant network before visiting our website, delete any cookies saved on the device and then close and reopen your browser. When you log in again, you will be recognised as a specific user by the network.

Please see the information under the provider links below for a detailed description of the relevant processing activities and opt-out options.

Should you wish to request information or assert any user rights, we would also point out that the most effective way to do this is with the providers themselves. Only the providers have access to the users' data and can take the relevant measures directly and provide information. Should you still need assistance, please do not hesitate to contact us.

In addition, European marketing operators are providing a new way to opt out under the following link: This is an initiative designed to clarify the topic of online advertising. In the "Your Online Choices" area you will find an overview of providers whose online advertising you can turn off or on. Such providers also include Facebook and Google.

9. Konica Minolta has set out the following policy as the global benchmark for its own conduct: