Keys for success
Keys for success
The main asset that Jacky Gerard sees particularly in the JETVARNISH 3DS is that it enables Quick PRINT to incorporate creativity into its business and thus better assist customers by becoming a source of ideas and not just a provider of technical services.
Improvements and benefits
- Production of premium products that can be sold with an attractive mark-up
- Differentiation of offerings facilitates approaching different customer groups and entering new markets
- Offering customers true value-added services
- Ideal extension to the digital production printing systems
Customer’s comments
“What helped me decide to start a partnership with Konica Minolta /MGI – in addition to the corporate values conveyed by the people I met along my decision-making path and in whom I could see something of myself – was the Group's sales policy and industrial strategy. I found a clear association between the solutions put forward and the issues I was facing to change our business model,” explains Jacky Gerard, Manager of Quick PRINT.
When the only competitive argument on the table is price, I find you inevitably slip towards impoverishment of the company and strengthen its precariousness. An economic model, which rests only on the policy of the lowest price, is only viable if this low price is offset by very high print volumes, which seems to be a contradiction of the very essence of digital printing. This is why I decided to move Quick PRINT towards the development of high added value products by offering our customers original, differentiating and customized communication media, while making production gains and maintaining printing quality.”
“With this exclusive technology, we will be able to offer our customers communication media, which incorporate a “third dimension” – that of enhancing their products or their own visual identity in a unique or customized way in relation to the defined marketing targets. Our investment gives us an amazing advantage of competitive differentiation in a market, which gradually discovers the assets of 3D coating technology for digital printing.”
“With this exclusive technology, we will be able to offer our customers communication media, which incorporate a ‘third dimension”
Meet your own ever-changing needs – and those of your customers
Cutting costs and offering competitive pricing is entirely laudable, of course.. A business model based on a policy of driving down prices alone can only really be viable if it is offset by very high print volumes – often not an option for smaller companies using digital printing.
Factoring in all these points, Jacky Gerard repositioned Quick PRINT in such a way that it was able to offer its customers high added-value products with original, differentiating and customisedcommunications media, whilst at the same time increasing production volumes and maintaining printing quality.