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druckpartner Druck- und Medienhaus is a highly successful print provider that has developed into new markets by embracing the latest technology advances. Founded more than 40 years ago as a book and offset printer, the company has grown steadily and has considerably expanded its range of services. Its turnover is now over €20million. With more than 120 employees, the company, based in Essen, Germany, is a respected full-service provider for clients from both commercial and marketing industries. Solutions are tailormade for customers, of which half are agency business and the rest direct customers.
druckpartner was looking for different ways of marketing itself to an increasingly important customer base for its business, namely marketing and advertising companies. It is a sector where employees do not really consider print or the process, but look at the output and the product they can “sell”. Sending specific samples with variable data, including foiling, and providing a great emotional experience was identified as an important way to target this specific audience. The prospect of investing in technology to provide specialist effects became an important strategic initiative to win new customers. It was an important new marketing tool to open new business doors.
After a thorough evaluation, druckpartner chose Konica Minolta strategic partner MGI’s JETvarnish 3D Evolution high-end B1 spot UV varnishing and foiling device. Crucial was the machine’s ability to create attractive print products that are more vivid and tactile. It provides an easy way to spot coat digital and off set prints, highlight defined areas or add tactile 3D effects. Glamorous effects become possible when combined with the inline hot foiling module.
The introduction of the MGI JV3D Evolution created a unique selling point for druckpartner, as well as simplifying the production process. Being able to print and embellish in-house instead of outsourcing this work, has cut down order times by two days with every job. Intermediary logistics with external logistics have become unnecessary. All kinds of applications have become possible, but the ideal job on the MGI JV3D Evolution for druckpartner will typically involve less than 1,000 sheets, with job orders worth between €200 and €500.
It has also addressed the market looking for new customers for standard off set jobs. Recent larger-scale jobs have involved special effects for a major insurer’s maxicard sent to customers, as well as a major retailer’s personalised birthday card for customers. But the MGI JV3D Evolution is mainly used for smaller scale brochure work, book covers and has opened the door into luxury packaging markets.
In addition, it will also have seasonal benefits such as at Christmas. But the biggest benefit has been opening new doors in advertising, marketing and creative markets. In 2017, druckpartner had more than 200 meetings with companies in these sectors, which is a massive increase compared to previous years, driven by the MGI system investment.
Learn how druckpartner Druck- und Medienhaus opened new business doors with Konica Minolta.